Google has been the most predominant company which has worked in detecting and preventing web spam(which includes email spam or any kind of cheating to promote their content on internet). Google has worked hard and hard and their result reflects that. Their advertisement program,their email application,Gmail all are a great success because they have been able to control web spam more effectively as compared to any other service provides.
People may be curious about how Google deal with the web spam.Matt cutts, a famous Google employee explains this web spamming detection and prevention technology of Google in this video.
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