Google keeps personalised record of search for 18 months only after that it anonymises the search history of user 'for protecting the privacy of the user'.After 18 months searh engine has to relearn the pattern of your search.
Google currently offers an opt-in personalised search facility, which learns how and what users search for in order to improve the accuracy of results.Google says that for providing better search or targated results search has to keep the trends of your search and for that google wants to keep the user's history for a longer period for which it is going to let the user opt for that.
Only those users will be able to recieve enhanced service which has opted for keeping the records for longer time period.
The more a search engine can learn about a user's surfing habits, the better it can predict their intent.
With more web history data, Google could offer users a "hyper-personal" experience, with results based on potentially years' worth of pattern analysis of a user's search history.
Well i am waiting for that when google will start answering hypothetical questions.
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